Can an agency create thumbnails for both its own channel and client channels?
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Yes. Create separate directions for each brand by using the relevant team faces, client-approved source imagery, visual references, and wording for that video.
How do we keep client thumbnails aligned with brand guidelines?
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Upload approved assets and describe the brand cues you need to preserve, such as color treatment, product prominence, visual restraint, or premium editorial tone. Review and revise the direction before using the thumbnail.
Can we use a strategist or founder’s real face in the thumbnail?
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Yes. Provide a source photo of the person you want featured and direct how prominently they should appear, such as a close reaction, a confident portrait, or a presenter beside campaign material.
What should an agency thumbnail emphasize for a case study video?
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Lead with the business tension, result, or unexpected lesson rather than trying to show every metric. A recognizable product, campaign visual, or team member can make the story easier to identify at a glance.
Can we revise a thumbnail when the creative director or client asks for changes?
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Yes. Use plain-language revisions to adjust elements such as subject emphasis, background, mood, source-image treatment, and overall creative direction while keeping the core concept intact.
Should client logos appear in every agency video thumbnail?
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Not necessarily. Use a client logo when permission and recognition matter, but prioritize the video’s central story. A product shot, campaign asset, or spokesperson can sometimes communicate the subject more clearly.